As an orthodontic consulting group, we train orthodontists and their staff to work as a team, increase case acceptance and turn exams into starts.

Orthodontic Consulting & Practice Management

When you partner with us, the best years of your practice are yet to come.

It's our goal to be the best thing that has happened to your business since braces.

How We Help

With years of experience in offices just like yours, Peniche & Associates knows the processes that will make your practice prosper.

You’ll get all the orthodontic marketing tools you need to transform your practice into a thriving and efficient business, including:

Practice Development

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Create the foundation for a thriving practice. We know you want to inspire success and teamwork to ensure an energetic and enthusiastic team.

When your team is happy and the working environment is healthy, it creates rewards for you, your patients, and each member of your staff.

Everyone enjoys the benefits of a successful practice. That's why we design activities and systems that support your success, such as goal-setting, games, planning meetings, staff retreats and staff rewards.

With our proven proprietary systems, Peniche & Associates puts a strong focus on planning and creating an environment that fosters growth and performance.

After using our practice development tools, you'll start to see results in all areas of your practice, from case acceptance, to business management, to marketing your orthodontic practice.

Case Acceptance & New Patient Process

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We know what it takes to create an exceptional treatment coordinator, and we'll show you the techniques proven to increase your case acceptance.

We have all the tools to help you transform your new patient's experience.

Go from ordinary to extraordinary: from the initial call to confirmation, from the meet and greet to the first visit and beyond.

Our proprietary and remarkable case acceptance system is patient-centered and produces incredible results. This program relies on our comprehensive in-office visits.

We’ll come and review all of your systems, services, programs, marketing efforts, and attitudes to recommend the best course of action to increase your production and starts.

Your customized plan will include tried and tested techniques, tools, and scripts tailored for your practice.

These will increase your case acceptance, perfect your new patient process, and produce real results.

Private Client Services

As a Peniche and Associates private client, you have our full attention.

Your on-site private client consulting services begin with an initial two-day visit, followed by additional support visits every four to six months over the course of your first year.

Our program gives you telephone support, statistical tracking, scripting, marketing, and written reports.

We're always here to help you.

Marketing & Branding

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At Peniche & Associates, we believe in making the patient our first priority.

That’s why we’ll help you communicate your value through written materials, professional relations, good neighbor programs, patient and community events, and charitable involvement.

Successfully marketing your orthodontic practice involves a perfect blend of your business, your patients, and your community.

You’ll learn how to:

  • Set goal benchmarks
  • Analyze your practice statistics
  • Improve your SEO and grow your digital presence
  • Identify your greatest opportunities for referral growth
  • Analyze your branding strategies and perfect your brand deck
  • Create continuity with consistent fonts, colors, and brand messaging
  • Develop a customized marketing approach that reflects who you are and what you believe

Thoughtful, patient-focused orthodontic marketing tools and branding will take your practice to the next level.

Financial Management

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At Peniche & Associates, we look at financial management differently.

We believe smart financing is an effective marketing tool to reach your patients and gain referrals.

"Financial management no longer needs to be a time-consuming process. We'll help you establish effective policies by educating your patients from the start."

We'll make financial conversations easy. Learn to strengthen your patient relationships rather than damage them.

We'll teach you how to create processes and stay consistent with these steps to reduce the chances of delinquency.

Your time is better spent pursuing patient relationships, building your business, and taking care of your current clientele—not collecting debts.


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A doctor's time is valuable. We’ll help your office manage doctor time and create a schedule that works for you and your patients.

When you can properly manage the doctor's time, you can adequately staff each day.

With the appropriate schedule in place, each staff member has the ability and the time to take excellent care of each patient.

Your patients are happy because their appointments run on schedule, and happy patients refer their friends.

With a workable schedule, it’ll always be easy to identify challenges and resolutions and to create lasting success.