As an orthodontic consulting firm, we specialize in helping orthodontists and their staff work together effectively to increase case acceptance and turn exams into starts.

We offer a range of training and support services to help you and your team succeed in your practice. From team building and communication skills to patient education and marketing strategies, we have the expertise and resources to help you achieve your goals.

Our team of experienced consultants is dedicated to helping you improve your practice and provide the best possible care to your patients. Contact us to learn more about how we can support you and your team.

Orthodontic Consulting & Practice Management

When you partner with us, the best years of your practice are yet to come.

It's our goal to be the best thing that has happened to your business since braces.

How We Help

With years of experience in offices just like yours, Peniche & Associates knows the processes that will make your practice prosper.

You’ll get all the orthodontic marketing tools you need to transform your practice into a thriving and efficient business, including:

Practice Development

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We understand the importance of building a strong foundation for a thriving practice. We offer practice development tools and services to help you create a positive and energetic work environment that benefits everyone - from you and your staff, to your patients.

Our proprietary systems focus on goal-setting, planning, and creating a supportive environment that fosters growth and performance. We offer activities and resources such as games, planning meetings, staff retreats, and staff rewards to help you and your team work together effectively.

By using our practice development tools, you can expect to see improvements in all areas of your practice, including case acceptance, business management, and marketing. Let us help you inspire success and teamwork to ensure a healthy and enthusiastic team.

Case Acceptance & New Patient Process

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At Peniche & Associates, we specialize in helping practices improve their case acceptance and new patient process. We have the expertise and tools to turn ordinary experiences into extraordinary ones, from the initial phone call to the first visit and beyond.

Our proprietary case acceptance system is patient-centered and highly effective, and we will work with you to create a customized plan that includes tried and tested techniques, tools, and scripts tailored to your practice.

To help you achieve the best results, we will conduct a comprehensive in-office visit to review your systems, services, programs, marketing efforts, and attitudes. Based on our observations, we will recommend the best course of action to increase production and starts.

Through our support and guidance, you can transform your Treatment Coordinator role and improve your new patient experience, leading to increased case acceptance and real results for your practice.


Private Client Services

As a private client, you will receive personalized attention and support from our team. Your consulting journey begins with an in-person visit from one of our experts, who will spend two days onsite with you to get a thorough understanding of your needs. Following the initial visit, you can expect additional support from us every four to six months for the first year of your program.

Our private client services include telephone support, statistical tracking, scripting, marketing assistance, and written reports to help you achieve your goals. We are committed to being a reliable resource for you and are always available to provide support and guidance.

Marketing & Branding

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Marketing and branding are crucial components of any successful business and, at Peniche & Associates, we prioritize the needs of our patients above all else. We offer a range of marketing and branding services to help you effectively communicate the value of your orthodontic practice to your patients and community.

Our team can assist with written materials, professional relations, patient and community events, charitable involvement, and good neighbor programs to build a strong and positive brand image. Our goal is to help you find the perfect balance between showcasing your business and connecting with your patients and community.

You’ll learn how to:

  • Set goal benchmarks.
  • Analyze your practice statistics.
  • Improve your SEO and grow your digital presence.
  • Identify your greatest opportunities for referral growth.
  • Analyze your branding strategies and perfect your brand deck.
  • Create continuity with consistent fonts, colors, and brand messaging.
  • Develop a customized marketing approach that reflects who you are and what you believe.

Thoughtful, patient-focused, orthodontic marketing tools and branding will take your practice to the next level.

Financial Management

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At Peniche & Associates, we believe that financial management can be an effective marketing tool to reach new patients and gain referrals. That's why we approach financial management differently, focusing on education and building strong relationships with patients.

We understand that financial management can be a time-consuming process, so we help you establish effective policies and make financial conversations easy. Our goal is to teach you how to create processes and stay consistent, which can help reduce the chances of delinquency. This way, you can spend more time building your business, pursuing patient relationships, and taking care of your current clientele, rather than worrying about debt collection.

With our expertise and guidance, you can learn to strengthen your patient relationships, rather than damaging them, through smart financing practices.


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Effective scheduling is essential for any healthcare practice and, at Peniche & Associates, we understand the value of a doctor's time. That's why we offer scheduling services to help your office manage your time and create a schedule that works for both you and your patients.

Proper time management allows you to adequately staff each day, ensuring that each staff member has the time and ability to provide excellent care to every patient. When appointments run smoothly and on schedule, your patients will be happy, and happy patients often refer their friends to your practice.

A well-organized schedule also makes it easier to identify and resolve challenges, leading to long-term success for your practice. Let us help you create a workable schedule that benefits everyone.