About Us

We’re a leading orthodontic consulting firm committed to helping our clients achieve a higher level of excellence in their practices.

Why Choose Us?

Founded by LeeAnn Peniche in 1989, Peniche & Associates is a team of professional consultants who have worked with practices nationwide, both large and small.

We train orthodontic practices to increase their case acceptance, perfect their communication techniques, enhance operational efficiency, and create professional marketing campaigns.

Our clients gain the tools they need to give their patients an excellent experience at every visit.

Years of Combined Experience

We Know Orthodontic Practices

As a premier orthodontic consulting firm, we understand the intricacies involved in the daily operations of your orthodontic practice. We specialize in case acceptance, the new patient process, treatment coordinating, marketing and practice management.

In fact, we've developed a proprietary and extraordinary case acceptance system that's patient-centered and produces amazing results!


Always By Your Side

We provide hands-on training to our clients both in-office and through collaborative workshops.

With offices in Portland, Phoenix, San Diego, Atlanta and Chicago, our consultants and support staff are always available to offer valuable training to our clients nationwide.

We also support many industry organizations like the American Association of Orthodontists and the Pacific Coast Society of Orthodontists.

LeeAnn is a frequent speaker at industry events across the country and is always involved in seminars and workshops organized by leading orthodontic associations.

Office Management Academy- small

Successful Industry Partnerships

We're recognized for our knowledge and experience in the orthodontic industry as a whole.

We support leading industry manufacturers and developers and we've helped develop new orthodontic technologies through our comprehensive consulting services.

For six years, we were the exclusive training team for Align Technology and OraMetrix®. Through this program, we helped more than 2,500 orthodontic offices integrate new technology into their practices through seminars and in-office training.

Meet Our Founder


LeeAnn Peniche


As an international lecturer and presenter, LeeAnn Peniche is a recognized leader in the orthodontic consulting arena.

She was the PCSO staff co-chair in 2007, 2008, 2010 and 2011 and is also a recognized member of the PCSO CEC board. She is a valued member of the board of Smile for a Lifetime, a non-profit organization dedicated to providing underprivileged children with orthodontic care, free of charge, through participating orthodontists across the country.

LeeAnn is proud to hold these leadership roles and encourages her consultants to give clients the tools necessary to become leaders in their own offices and communities. Peniche & Associates will continue to offer clients the leadership and guidance needed for continued success in the challenging times ahead.

Peniche & Associates is my vision, a consulting company devoted to enhancing orthodontic practices and creating service with a smile. After 30 years in the profession and 25+ years developing as a company, I can truly say I am proud of what we’ve become.

My team of exceptional consultants will blow you away with their knowledge and expertise. It's been a pleasure to share my first-hand experience in the orthodontic field with my team and our clients.

As a veteran in the areas of case acceptance, scripting, practice marketing, clinical proficiency and managing a successful orthodontic practice, I'm especially proud of the proven methods of success my team has developed and implemented in more than 800 private orthodontic practices.

Meet the Team



Vice President of Operations

Sheila is the woman behind the woman, acting as LeeAnn’s right hand and the one responsible for the daily operational hum of Peniche & Associates. Sheila is a financial and organizational whiz, without whom we couldn’t possibly run as smoothly.

Over the course of her career with Peniche & Associates, Sheila has honed her operations savvy and expertise, and we rely on her for her great ideas and the management of both our daily operations and our many events, site visits and conferences.

She is our go-to girl for financial and organizational assistance, and we can’t deny that she keeps our company running like a well-oiled consulting machine.

Not only is she a master of operations, her warm and approachable style also makes her a favorite among staff and clients alike.

Sheila is truly a jack-of-all-trades and a master of all!



Wizard of All

Sandy is our longest-tenured team member....she’s been with us since 1997! Boasting 30 years of experience in orthodontics, Sandy has literally mastered each role in the orthodontic practice from chair-side assisting to office management with stops along the way as a lab and records tech.

She completed the prestigious Roth-Williams Course exclusively for orthodontists and served as our integration specialist for the “Roth-Williams philosophy”. She's also our expert on integrating Invisalign and SureSmile into the orthodontic practice.

She is an avid Chicago sports fan and never passes up a chance to watch a good hockey game; she is also Mom to SIX animals!



Director of Training

Enthusiastic and educated, with more than 31 years of orthodontic experience and a degree in Business Marketing, Cindi has much to offer.

Cindi’s attention to detail and analytical approach to problem-solving are complemented by her energy and expertise in the areas of treatment coordinating, marketing, office management, and clinical assisting. You’ll cheer when you see what Cindi can do!

Pam 3-19


Senior Consultant

Pamela is a true extrovert! Her spirited personality, endless optimism and cheerful demeanor are contagious.... and sure to make you smile!

But even more than her glass-half-full attitude, we know you will appreciate her personal drive to succeed, which can’t help but rub off on her clients.

Not only is she committed to personal excellence, Pamela is deeply dedicated to the growth and success of your practice.

With a passion for beautiful smiles and more than 20 years of experience in both Treatment Coordinating and Marketing roles, Pamela understands all the ins and outs of the orthodontic practice and what it takes to excel.

She is one asset you will wonder how you ever lived without!



Chief Marketing Officer

In a world that’s ever-changing, there are always new opportunities for innovation. Tony has been a creative innovator in everything he touches.

Thanks to his vast experience in business development, marketing, entrepreneurship and building several profitable companies, he knows that innovation and creativity are at the heart of today’s most successful companies.

With his outside-the-box thinking and creative abilities, Tony will surely help your team develop robust marketing programs, build your brand, and think of innovative ways to lead your practice down the road of success.



Director of Business Development

Fabian offers an innovative approach to P&A’s daily operations and marketing efforts. He oversees all event planning and system integration for the Peniche team.

He's always happy to assist his colleagues in developing new systems and technical support. As our director of business development, Fabian uses his expertise to review all aspects of Peniche operations to ensure the utmost efficiency and convenience for our clients.

Fabian possesses an incredible drive, focus and creativity; we are thrilled to have him as an integral part of the Peniche team.



Consultant Manager

Jody works behind the scenes and has an unstoppable determination to make those she supports successful.

Her 40+ years of orthodontic experience includes clinical assisting, treatment coordinating, office managing and consulting which gives her the insight and knowledge to anticipate all your needs.

Jody is a master of excellence and will go the extra mile for everyone.



Senior Consultant

Kristi is passionate! With more than 17 years of experience in orthodontics, Kristi is passionate about creating a memorable patient experience.

Her background includes financial management, the new patient process and marketing.

Kristi is also a statistical guru who ensures our clients have accurate and efficient tracking systems. Kristi’s sincere enthusiasm and commitment allow her to go above and beyond to assist clients, patients, friends and family to reach their personal and professional goals.



Senior Consultant

With over 18 years of experience, Rhiannon is a combination of passion, power, and drive with a proven track record in building both orthodontic and pediatric practices. She is a force that is guaranteed to lead your team to success.

Rhiannon guides teams to understand that we "change lives one smile at a time" and that every staff member is a true influencer of the practice vision and brand.

Rhiannon is a master of the New Patient Process, Marketing, and all aspects of Practice Management.

rachel senior consultant


Senior Consultant

Rachel has a passion for helping others flourish.

Rachel brings with her 18 years of experience in the dental and orthodontic field as a clinical assistant, financial coordinator, scheduling coordinator and her most favorite role of all… treatment coordinating.

Her hands-on approach and optimistic attitude will inspire you and your team. Rachel is committed to helping you grow and be the best practice you can be!



Senior Consultant

Tomalyn’s 20 years in orthodontic practice management, treatment coordinating, financial management, schedule design, and marketing make her an invaluable asset to your practice.

Driven by her passion to help clients be their best, Tomalyn will go the extra mile for teams, practices, and patients, by providing exceptional customer service and training in all Peniche systems.

Tomalyn‘s detail-oriented style, as well as her knowledgeable and caring demeanor, make an amazing coach.



Senior Consultant

Chris is very dedicated and incredibly detail-oriented with over 20 years of professional business management experience combined with 8 years of orthodontic financial management. She has the tools, systems, and organization needed to reach your practice’s full potential.

Chris works with the startup practice to the transition years and has mastered everything in between.

She has a passion for helping others succeed and is dedicated to getting the job done right!



Administrative Specialist

A friend in need is a friend indeed… Whatever the question, Brianna is here to set the standard for concierge service.

Her positive attitude and determination are just a small reflection of her amazing customer service skills.

Brianna is eager to find your answers, solve your challenge and is a pure reflection of the Peniche Standards.

Orthodontic Business Development


Director of Finance

With over a decade of experience with numbers, statistics, and bookkeeping, Kristylinn is our director of finance and is responsible for all of Peniche & Associates client accounts and financial records.

She genuinely cares about all of those around her and provides accurate, excellent service with a beautiful smile and warm heart.

Affordable Braces


Media Specialist

Kevin is a Cinematographer, Editor, and Designer with experience directing videos for a wide array of events and businesses. His background in the film industry gives him an insightful and creative approach when taking on any project.

Kevin is driven by the work of trailblazing innovators all while maintaining originality.
He considers himself a 'forever student', eager to build on his academic foundations in film and branding to stay in tune with today's trends, latest video techniques and marketing strategies.



Senior Consultant

With over a decade of orthodontic experience, April is as motivated as they come.

April’s expertise in treatment coordinating, financial presentation, case management and marketing, in both established and start-up practices, is sure to help your practice grow.

Her enthusiasm for your success will always leave you with a smile on your face.

~Forever in our Hearts