Why Choose Us?
Peniche & Associates is a team of experienced professional consultants, founded by LeeAnn Peniche in 1989. We have worked with practices of all sizes across the United States, helping them increase case acceptance, improve communication techniques, enhance operational efficiency, and create professional marketing campaigns.
Our goal is to give our clients the tools they need to provide an excellent experience for their patients at every visit. We are dedicated to helping orthodontic practices succeed and thrive, and we have a proven track record of delivering results for our clients.
Choose Peniche & Associates for the expertise, support, and resources you need to take your practice to the next level.
We Know Orthodontic Practices.
As a premier orthodontic consulting firm with a vast amount of industry experience, we understand the unique challenges and opportunities facing orthodontic practices. We specialize in case acceptance, the New Patient Process, treatment coordinating, marketing, and practice management.
Our team has developed a proprietary and highly effective case acceptance system that is patient-centered and produces excellent results. With our expertise and support, you can improve your practice's performance and provide the best possible care to your patients.
We are proud of our reputation as a leading orthodontic consulting firm, and we understand the ins and outs of running a successful practice. Let us help you succeed and grow.
Always By Your Side
At Peniche & Associates, we are dedicated to providing hands-on training and support to our clients. We offer both in-office training and collaborative workshops to help you and your team succeed.
With 20 consultants across the country, we are available to provide valuable training and guidance to clients nationwide. We also support many industry organizations, such as the American Association of Orthodontists and the Pacific Coast Society of Orthodontists.
Our founder, LeeAnn Peniche, is a frequent speaker at industry events and is always involved in seminars and workshops organized by leading orthodontic associations. We are committed to staying at the forefront of our field and sharing our knowledge and expertise with our clients.
Successful Industry Partnerships
We're recognized for our knowledge and experience in the orthodontic industry as a whole.
We support leading industry manufacturers and developers, and we've helped develop new orthodontic technologies through our comprehensive consulting services.
For six years, we were the exclusive training team for Align Technology and OraMetrix®. Through this program, we helped more than 2,500 orthodontic offices integrate new technology into their practices through seminars and in-office training.
Meet Our Founder
As an international lecturer and presenter, LeeAnn Peniche is a recognized leader in the orthodontic consulting arena.
She was the PCSO staff co-chair in 2007, 2008, 2010 and 2011 and is also a recognized member of the PCSO CEC board. She is a valued member of the board of Smile for a Lifetime, a non-profit organization dedicated to providing underprivileged children with orthodontic care, free of charge, through participating orthodontists across the country.
LeeAnn is proud to hold these leadership roles and encourages her consultants to give clients the tools necessary to become leaders in their own offices and communities. Peniche & Associates will continue to offer clients the leadership and guidance needed for continued success in the challenging times ahead.
Peniche & Associates is my vision, a consulting company devoted to enhancing orthodontic practices and creating service with a smile. After 30 years in the profession and 25+ years developing as a company, I can truly say I am proud of what we’ve become. My team of exceptional consultants will blow you away with their knowledge and expertise. It's been a pleasure to share my first-hand experience in the orthodontic field with my team and our clients. As a veteran in the areas of case acceptance, scripting, practice marketing, clinical proficiency and managing a successful orthodontic practice, I'm especially proud of the proven methods of success my team has developed and implemented in more than 800 private orthodontic practices.
Meet the Team
Wizard of All
Sandy is our longest-tenured team member....she’s been with us since 1997! Boasting 30 years of experience in orthodontics, Sandy has literally mastered each role in the orthodontic practice from chairside assisting to office management with a stop along the way as a lab and records tech.
She completed the prestigious Roth-Williams Course exclusively for orthodontists and served as our integration specialist for the “Roth-Williams philosophy”. She's also our expert on integrating Invisalign and SureSmile into the orthodontic practice.
She is an avid Chicago sports fan and never passes up a chance to watch a good hockey game; she is also Mom to SIX animals!
Director of Training
Enthusiastic and educated, with more than 31 years of orthodontic experience and a degree in Business Marketing, Cindi has much to offer.
Cindi’s attention to detail and analytical approach to problem-solving are complemented by her energy and expertise in the areas of treatment coordinating, marketing, office management, and clinical assisting. You’ll cheer when you see what Cindi can do!
Pamela is a true extrovert! Her spirited personality, endless optimism and cheerful demeanor are contagious.... and sure to make you smile!
But even more than her glass-half-full attitude, we know you will appreciate her personal drive to succeed, which can’t help but rub off on her clients.
Not only is she committed to personal excellence, Pamela is deeply dedicated to the growth and success of your practice.
With a passion for beautiful smiles and more than 20 years of experience in both treatment coordinating and marketing roles, Pamela understands all the ins and outs of the orthodontic practice and what it takes to excel.
She is one asset you will wonder how you ever lived without!
Director of Innovation
In a world that’s ever-changing, there are always new opportunities for innovation. Tony has been a creative innovator in everything he touches.
Thanks to his vast experience in business development, marketing, entrepreneurship and building several profitable companies, he knows that innovation and creativity are at the heart of today’s most successful companies.
With his outside-the-box thinking and creative abilities, Tony will surely help your team develop robust marketing programs, build your brand, and think of innovative ways to lead your practice down the road to success.
Kristi is passionate! With more than 17 years of experience in orthodontics, Kristi is passionate about creating a memorable patient experience.
Her background includes financial management, the new patient experience, and marketing.
Kristi is also a statistical guru who ensures our clients have accurate and efficient tracking systems. Kristi’s sincere enthusiasm and commitment allow her to go above and beyond to assist clients, patients, friends and family to reach their personal and professional goals.
Director of Finance
Organizing, creating systems, and balancing numbers are what make Gena really SMILE! She has a Bachelor of Science in Accounting and Finance and, as our Director of Finance, she is responsible for all of Peniche & Associate's client accounts and financial records.
With her never-ending desire for professional growth and knowledge, Gena finds enjoyment in helping everyone become organized. She assists us all in implementing systems and completing tasks on time with her valuable suggestions for improved systems. Dedicated, reliable, and with an always-happy-to-help attitude, Gena takes pride in providing accurate service with a genuine service heart!
Rachel has a passion for helping others flourish.
Rachel brings to Peniche & Associates 18 years of experience in the dental and orthodontic fields as a Clinical Assistant, Financial Coordinator, Scheduling Coordinator, and her favorite role of all….Treatment Coordinator.
Her hands-on approach and optimistic attitude will inspire you and your team. Rachel is committed to helping you grow and be the best practice you can be!
Tomalyn’s 20 years in orthodontic practice management, treatment coordinating, financial management, schedule design, and marketing make her an invaluable asset to your practice.
Driven by her passion to help clients be their best, Tomalyn will go the extra mile for teams, practices, and patients, by providing exceptional customer service and training in all Peniche Systems.
Tomalyn‘s detail-oriented style, as well as her knowledgeable and caring demeanor, make her an amazing coach.
Chris is extremely dedicated and incredibly detail-oriented. With over 20 years of professional business management experience, combined with eight years of orthodontic financial management, she has the tools, systems, and organization needed to help you reach your practice’s full potential.
Chris works with the startup practice all the way through to the transition years and has mastered everything in between.
She has a passion for helping others succeed and is dedicated to getting the job done right!
Director of Events
A friend in need is a friend indeed… Whatever the question, Brianna is here to set the standard for concierge service.
Her positive attitude and determination are just a small reflection of her amazing customer service skills.
Brianna is eager to find your answers, solve your challenge and is a pure reflection of the Peniche Standards.
Virtual Financial Consultant
Jessica's passion for the orthodontic industry began several years ago while she worked for a start-up practice. She has worn many different hats since starting her career in orthodontics, but her true passion is financials. She truly enjoys helping clients understand how a strong, streamlined billing system helps a successful office run smoothly. Jessica has experience with all aspects of insurance which includes: insurance verification, initial billing processes, electronic claim submissions, insurance past due protocols, and financial reporting. She is a billing wizard following accounts from start to finish!
With 25 years in orthodontics, Sheri brings a blend of excitement and passion to her work and is committed to elevating every office to the next level. She has the ability to quickly assess and identify inefficiencies within office systems, which aids her in customizing and implementing our Peniche programs.
Her innate ability to communicate with people allows her to equip your team with the tools needed to provide a remarkable experience for your patients. With her extensive orthodontic background and multi-faceted approach, she will help every area of your practice to succeed.
With over a decade of experience in the orthodontic industry, Ticia is passionate about every patient who walks through your door!
Specializing in the New Patient Process and office management, she has an eye for discerning practice and patient needs. Her goal is to empower you and your team by implementing authenticated systems that promote practice advancement, teamwork, and very happy patients!
Kristylinn is dedicated, organized, reliable, personable, and motivated. With her
detail-oriented personality, she thrives on challenges and does her best work in
Her experience, professionalism, and proactive demeanor
are a perfect match for the “many hats” that she wears as an administrative
Courtney is results driven and forever optimistic. She has over 20 years of experience in
the orthodontic industry covering all areas from clinical, treatment coordinating,
marketing and practice management.
Courtney’s experience transforms practices by
identifying inefficiencies, implementing streamlined systems to increase revenue,
reduce overhead and grow practice productivity.
Jeralyn is a seasoned Graphic Designer whose portfolio brims with captivating visuals tailored for local businesses. A true advocate of collaboration, she thrives on working with others to transform innovative ideas into tangible realities. Her skill set encompasses a wide spectrum, including brand development, packaging design, and engaging social media content.
She finds her most profound inspiration in the dynamic interplay between visual design and its profound impact on individuals in their day-to-day lives. Fueled by her unwavering passion, she remains dedicated to perpetually honing her craft in the ever-evolving landscape of design.
With over a decade of orthodontic experience, April is as motivated as they come.
April’s expertise in treatment coordinating, financial presentation, case management and marketing, in both established and start-up practices, is sure to help your practice grow.
Her enthusiasm for your success will always leave you with a smile on your face.
~ Forever in our Hearts