Millennial Marketing Academy

This course trains your orthodontic marketing coordinator to thrive in this ever-changing world of marketing and advertising.

About the MMA


  • Director of Innovation Tony Peniche
  • Founder & CEO LeeAnn Peniche
  • Class limited to 8 students

Your marketing team will be given the tools they need to:

  • Refine your practice's brand
  • Improve your SEO
  • Increase website traffic
  • Create social media content & campaigns
  • Increase your social media following
  • Track results
  • Establish key milestones

We’ll train your marketing coordinator to build your brand, develop strategic marketing campaigns, and increase new patient exams.

The resulting executive will be the creative visionary of your practice, showcasing your doctor and practice in a new light that resonates with this new generation of millennial parents.

What to Expect

Through the proven Peniche Systems you will:

  • Turn patients into marketeers by leveraging their social media influence
  • Increase SEO value and improve your Google page ranking
  • Streamline content creation with technology
  • Create ambassadors in referring offices
  • Identify and celebrate your unique brand attributes
  • Establish strategic partnerships to increase community awareness
  • Develop a strategy to significantly increase Google reviews in 30 days
  • Create programs to increase referrals from patients and parents
  • Learn to evolve, innovate, and become a creative mastermind


February 3-4, 2022