Master Marketing Academy

This course trains your orthodontic marketing coordinator to thrive in this ever-changing world of marketing and advertising.

About the MMA


  • Director of Innovation Tony Peniche
  • Founder & CEO LeeAnn Peniche
  • Class limited to 14 students

Your marketing team will be given the tools they need to:

  • Increase referrals and exams
  • Refine your practice's brand
  • Improve your SEO
  • Increase website traffic
  • Learn to read SEO reports and understand the data
  • Create social media content & campaigns
  • Increase your social media following
  • Track results
  • Establish key milestones

We’ll train your marketing coordinator to build your brand, develop strategic marketing campaigns, and increase new patient exams.

The resulting executive will be the creative visionary of your practice, showcasing your doctor and practice in a new light that resonates with this new generation of millennial parents.

What to Expect

Through the proven Peniche Systems you will:

  • Increase new patient exams
  • Increase referrals from professionals, patients/parents, Google, and social media
  • Turn patients into marketeers
  • Leverage your patient's social media influence
  • Streamline content creation with technology
  • Tell your story on Social Media with strategic content
  • Learn to evaluate your website for both mobile and desktop SEO
  • Optimize your Google My Business profile and improve local search ranking
  • Build relationships and create ambassadors in referring offices
  • Identify and celebrate your unique brand
  • Establish strategic partnerships and programs to increase community awareness
  • Significantly increase Google reviews in 30 days
  • Organize and optimize your marketing budget
  • Create your annual marketing calendar and campaigns
  • Establish your daily, weekly, and monthly To-Do Lists
  • Learn to evolve, innovate, and become a creative marketing mastermind!


January 19 & 20, 2023

March 30 & 31, 2023