Social media is an incredibly powerful marketing tool. If you’re not already using it as part of your orthodontic marketing efforts, you probably know you should be. Through social media, you’ll be able to reach new audiences, put your business out there, and even show what a great office you have.
Though you may feel daunted or overwhelmed at first, making orthodontic social media posts can be fun and rewarding. How effective is social media marketing? Very. So go ahead and give these three ways to market your orthodontic business on social media a shot.
For expert marketing assistance, Peniche & Associates is here to help. Check out our services page to see exactly what we have to offer your orthodontic business.
Tip #1: Use Hashtags
This is the most basic and (all too often overlooked) way to market yourself. Hashtags make your posts show up more easily in search results and help group you with other like posts. Hashtags also increase the likelihood that your post will be discovered by others.
Every time you post, add a few hashtags. You can come up with your own hashtags, such as the name of your business, and you can also use more general orthodontic social media hashtags such as #ortho, #orthodontics, #braces, #bracesoff, and more. Do your homework to find which hashtags are right for you and will help you connect with the audiences you’re seeking.
Invite your clients to post pictures using your hashtags for extra traction in your orthodontic marketing.
Tip #2: Stay Active on Social Media
Followers will become bored with your account if you don’t post regularly. While you don’t have to post five times per day, creating orthodontic social media posts daily or at least a few times a week will ensure that you have a healthy online presence.
In addition to posting actively, try to shake things up from time to time. Don’t just post static pictures of your office; post fun videos of your employees dancing, goofy photos, photos of patients (with their permission), and more. Dance challenges are an especially good way to connect with your audiences.
Tip #3: Run Ads
While your orthodontic social media account can be a powerful tool for your orthodontic marketing, the added traffic you can get from running ads may give you a needed boost. Running ads will increase your visibility, help more people find your services, and (if done well) convert new clients.
Work with Experts
Peniche & Associates is an expert team of 20+ experienced consultants who have the marketing skills your orthodontic business needs to grow. We can help you improve all areas of your marketing, especially your orthodontic social media presence.
Contact Peniche & Associates today to learn more about our marketing and branding services for orthodontic practices.