Sheila | Vice President of Operations

Sheila is the woman behind the woman, acting as LeeAnn’s right hand and the one responsible for the daily operational hum of Peniche & Associates. Sheila is a financial and organizational whiz, without whom we couldn’t possibly run as smoothly. Over the course of her career with Peniche & Associates, Sheila has honed her operations savvy and expertise, and we rely on her for her great ideas and the management of both our daily operations and our many events, site visits and conferences. She is our go-to girl for financial and organizational assistance, and we can’t deny that she keeps our company running like a well-oiled consulting machine. But not only is she a master of operations, her warm and approachable style makes her a favorite among staff and clients alike. Sheila is truly a jack-of-all-trades and a master of all! 

Sandy | Wizard of All

Sandy is our longest tenured team member, she has been with us since 1997! With nearly 30 years of experience in Orthodontics, Sandy has literally mastered each role in the orthodontic practice from chair-side assisting to office management with stops along the way as a lab and records tech. She completed the prestigious Roth-Williams Course exclusively for Orthodontists and served as our integration specialist for the “Roth-Williams philosophy” as well as Invisalign and SureSmile into the orthodontic practice. She is an avid Chicago sports fan and never passes up a chance to watch a good hockey game; she is also Mom to SIX animals!

Cindi | Director of Training

Enthusiastic and educated, with more than 23 years of orthodontic experience and a degree in Business Marketing, Cindi has much to offer. Cindi’s attention to detail and analytical approach to problem-solving are complemented by her energy and expertise in the areas of treatment coordinating, marketing, office management, and clinical assisting. You’ll cheer when you see what Cindi can do!

Laura | Senior Consultant

Laura provides a unique combination of analytical thinking, management insight and creativity.  Her expertise in the New Patient Process creates an outstanding experience that will truly wow your patients and inspire your team.  Through the development of verbal skills and proper clinical flow, she is the master of setting teams up for same-day-starts.  Laura has an innate ability to quickly identify inefficiencies within the office and implement flawless systems.  Additionally, her use of standout marketing techniques will aid in building your brand as big as you want to go!  With a drive for accountability and productivity, Laura is sure to take your practice to the next level.

Kristi | Senior Consultant

Kristi is passion! With over 11 years of experience in Orthodontics, Kristi is passionate in creating a memorable patient experience. Her background includes the new patient process, marketing and credit management. Kristi is also a statistical guru ensuring our clients have accurate and efficient tracking systems. Kristi’s sincere enthusiasm and commitment allows her to go above and beyond to assist clients, patients, friends and family to reach their personal and professional goals.

Pamela | Senior Consultant

Pamela is a true extrovert! Her spirited personality, endless optimism and cheerful demeanor are contagious…. and sure to make you smile! But even more than her glass-half-full attitude, we know you will appreciate her personal drive to succeed, which can’t help but rub off on her clients. Not only is she committed to personal excellence, Pamela is deeply dedicated to the growth and success of your practice. With a passion for beautiful smiles and more than 20 years of experience in both Treatment Coordinating and Marketing roles, Pamela understands all the ins and outs of the orthodontic practice and what it takes to excel. She is one asset you will wonder how you ever lived without!

Tony | Chief Marketing Officer

In a world that’s ever changing there are always new opportunities for innovation. For nearly 35 years Tony has been a creative innovator in everything he does. Thanks to his vast experience in business development, marketing, entrepreneurship and building several successful companies he knows that innovation and creativity are at the heart of today’s most successful companies. With his “outside the box” thinking and creative abilities he will surely help your team develop robust marketing programs, build your brand, and think of innovative ways to lead your practice down the road of success.

Robyn | Senior Consultant

With over 15 years of experience in the orthodontic industry as a Treatment Coordinator, Marketing Specialist and Office Manager, Robyn is uniquely qualified to take your practice to the next level. She has proven to have exceptional skills that will assist in growing your orthodontic practice through increased case acceptance, patient engagement and team development. Robyn has a true passion for orthodontics. Robyn works with the startup practice to the transition years and has mastered everything in between.

Tracy | Senior Consultant

Tracy knows the right formula to take your practice to the next level and does it with passion.  She brings with her 19 years of orthodontic experience as Treatment Coordinator, Marketing Director and Clinical Implementation Specialist and is an expert in all.  She is a master of using statistical data to find practice inefficiencies and implementing the Peniche Systems to ensure your practice increases revenue, reduces overhead and provides the most exceptional patient experience in every aspect of the practice.

Lori | Senior Consultant

Lori’s research driven; detail-oriented personality will allow you to provide the highest level of patient care!  With nearly a decade of practice management expertise, Lori’s goal is to empower you and your team by customizing and maintaining the Peniche Systems.

Courtney | Senior Consultant

Courtney is results driven and forever optimistic. Courtney has over 20 years of experience in the orthodontic industry covering all areas from clinical, treatment coordinating, marketing and practice management. Courtney’s experience transforms practices by identifying inefficiencies, implementing streamlined systems to increase revenue, reduce overhead and grow practice productivity.

Janet | Senior Consultant

Janet’s detail-oriented personality is sure to bring your office the success it deserves!  With well over a decade in orthodontics, from clinical to elite practice management, Janet has developed a keen awareness of patient advocacy, as well as a thorough understanding of “behind the scenes” operations.  She has a talent for identifying problem areas, implementing quality-streamlined solutions, and keeping the clients’ needs and experience in the forefront of her mind.  Janet will assist you in deploying and maintaining the Peniche Systems allowing you to focus on providing the highest level of patient care.

Sheri | Senior Consultant

With 25 years in orthodontics Sheri brings a blend of excitement and passion for elevating every office to the next level.  She has the ability to quickly assess and identify inefficiencies within office systems which aids her in customizing and implementing the Peniche programs. Her innate ability to communicate with people allows her to equip your team with the tools needed to provide a remarkable experience for your patients.  With her extensive and multi-faceted experience, she will help every area of your practice to succeed.

Lacie | Director of Education & Design

Lacie blends 17 years of orthodontic experience with her love of graphic design to create innovative marketing and educational materials.  Lacie is driven to provide support and guidance to every office.

Fabian | Director of Business Development

Fabian offers an innovative approach to P&A’s daily operations and marketing efforts. He oversees all system integrations for the Peniche team. He is always happy to assist his colleagues in developing new systems and technical support. As our Director of Business Development, Fabian uses his expertise to review all aspects of Peniche operations to ensure the utmost efficiency and convenience for our clients. Fabian possesses incredible drive, focus and creativity; we are thrilled to have him as an integral part of the Peniche team!

Jody | Consulting Manager

Jody works behind the scenes and has an unstoppable determination to make those she supports successful. Her 40+ years of orthodontic experience includes clinical assisting, treatment coordinating, office managing and consulting which gives her the insight and knowledge to anticipate all your needs. Jody is a master of excellence and will go the extra mile for everyone!

Larissa | Administrative Consultant

There are some people who within minutes, you feel like you’ve been friends with for years.  Such a friend always has your best interest in mind and never thinks twice to go the extra mile for you.  At Peniche & Associates, this person is Larissa.  Like a close friend, she anticipates your needs, all while turning your questions into answers.  Her sunny disposition and positive attitude are warm reminders that the Peniche & Associates Team is here for you whenever you need!

Brianna | Administrative Specialist

A friend in need is a friend indeed… Whatever the question, Brianna is here to set the standard for concierge service! Her positive attitude and determination are just a small reflection of her amazing customer service skills.  Brianna is eager to find your answers, solve your challenge and is a pure reflection of the Peniche Standards!

Summer | Financial Coordinator

With 25 years of experience with numbers, statistics, and bookkeeping, Summer is our Financial Coordinator and is responsible for all of Peniche & Associates client accounts and financial records.  She genuinely cares about all of those around her and provides accurate, excellent service with a beautiful smile and warm heart.

April | Senior Consultant

With over a decade of orthodontic experience, April is as motivated as they come!  April’s expertise in treatment coordinating, financial presentation, case management and marketing in both established and start-up practices, is sure to help your practice grow.  Her enthusiasm for your success will leave you with a smile!  Forever in our hearts.

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